If you list 50-plus keywords about your product in a pin (like “crockpot,” “easy,” and “healthy” if you’re pinning a chicken recipe) and then continue to also select specific demographics like age, gender, or location for further segmentation, you’re immediately and unnecessarily limiting your audience. On the other hand, static ads that show your products in action might be better for introducing who you are to potential customers and subsequently boosting brand awareness. Remember how we mentioned that your ad objective influences what ad formats to use? If your goal is to, say, increase conversions, Shopping ads might make the most sense since shoppers will be able to purchase directly from your ad. Best for brand awareness campaigns - especially paired with a landing page for long-form content - static ads are simple, yet effective, ways of broadening your market reach.Īn example of a shopping ad - they’re similar to ads with product tags on Facebook and Instagram. Static ads include one featured image that uses either a PNG or JPEG file up to 20 megabytes in size. To understand which type of Pinterest ad best suits your ad campaign, it’s important to know the main four formats, which each allow a description of up to 500 characters: Know the Ins and Outs of Pinterest Ad Types (If you’re interested in learning more about setting and editing your bids, check out this guide.)Ģ.
Depending on your ad objective, you can either manually manage your bidding strategy or let Pinterest take care of it. Launching ads on Pinterest works similarly to other platforms: You set a budget, which you’ll use to “bid” for ad space or specific actions, such as a click or a conversion. Your objective determines what ad formats you can use (which we’ll cover in the next section) and how you bid in the Pinterest ad auction. Knowing your Pinterest ad objective is more than just an item to knock off your strategy checklist. Are you looking to build brand awareness or boost video views? Or perhaps, your goal is to increase the number of clicks on your social ads and, eventually, turn prospects into customers.
Once your Pinterest business account is locked and loaded ( here’s how to get that done!), you need to determine your Pinterest ad objective. As one of the most popular social media platforms on the market, visual discovery engine Pinterest should be on your digital advertising short list.
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